The PR & Marketing of the ABP Angus Youth Challenge has been recognised with an award for ‘Best Targeted Campaign’ in the Agri Guild Awards. The biennial programme is organised by the Guild of Agricultural Journalists of Ireland and aims to encourage excellence in the reporting and communication of farming, food and rural life on the island of Ireland.
There were over 200 submissions in total for this round of awards. The winning campaign was the only Northern Ireland entry to make the shortlist in its category, beating off competition from three other campaigns to win.
Commenting on the entries chair of the judging panel Johnny O’Hanlon, Director of Local Ireland said:
“While this has been an extraordinarily difficult year, it certainly didn’t deter the enthusiasm of journalists and industry communicators, judging by the volume of entries received across all categories and that the judges were struck by the high calibre of entries across the categories.”
The award ceremony took place online due to Covid-19 restrictions and featured an address by the Irish Minister for Agriculture, Food and the Marine, Charlie McConalogue.
He commented:
“To be recognised by your peers as being the best in any field is something that professionals strive for their entire career but only a few can achieve. To win an award of this nature is a tremendous achievement.”
“I am heartened by the state of the agricultural media at present – storytelling is needed more than ever and to have such a depth of talent in the sector can only be good for us as consumers of media. I congratulate all involved in the Guild of Agricultural Journalists Awards and I extend a special word of note to all the winners.”
The ABP Angus Youth Challenge was introduced in Northern Ireland by ABP and its partner the Northern Irish Angus Producer Group in 2017 to help bridge the gap between education and employment for young people interested in working in the agri-food sector here. Its sister arm in the Republic of Ireland, Certified Irish Angus has been running a successful schools competition for several years there which ABP also co-sponsor.
