ABP used its platform at the 2025 Balmoral Show to actively engage with young people about careers and opportunities in agriculture, with a special focus on its graduate programme and its award-winning ABP Angus Youth Challenge.

Visitors to the ABP stand at Balmoral could view Angus-cross calves, symbolising the unique prize that is awarded to each finalist team—their own mini-herd to rear through to beef as part of the competition.

Adding to the celebrations, the ABP Angus Youth Challenge was honoured with the Corporate Social Responsibility Programme of the Year award at the Business Eye Sustainability & ESG Awards held on 15 May 2025. This accolade recognises the programme's significant impact on youth development and sustainability education in Northern Ireland.

George Mullan, Managing Director of ABP in Northern Ireland, commented:

“The ABP Angus Youth Challenge is about more than just competition—it’s about creating opportunities for young people to build skills, confidence, and a deeper understanding of the agri-food supply chain.”